Press relations

Putting your brand in front of countless people on a daily basis

CONSUMER & TRADE PRESS

 A news release to consumer media should be clear enough that a general reader can easily understand it. A trade release can use technical terms that are in common use in a particular trade but that the general audience might not be familiar with. In Public relations, you must constantly analyse your own stories and decide if they are appropriate for the trade press, the consumer press, or both.

COMPANY AND BRAND STORIES

How can you make your brand stand out? Storytelling.

Storytelling is not intended to be a “selling” tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions are and serves as the foundation for all your future content developments.

Blogger outreach

INFLUENCE THE INFLUENCERS

We are the number one for bloggers, ensuring your brand is in the hands of influencers

Read some of the blogs posted.

ONLINE PRESSROOM

The database for high resolution images

appletree pr’s website offers all media partners the possibility of downloading your high resolution pictures … ready to be published.

Visit our online press room.

Social Media

Getting your brand known across Twitter, Instagram and Facebook

The question isn’t “do you do social media”, it’s how well you do it. We know you’ve got the platforms set up and you’re posting content for all to see. Our job is to ensure the content tells a story, gets customers interacting with your brand and really enjoying the personality you’re portraying across your social media channels. We do this in close collaboration with a specialised social media partner.

EVENT MANAGEMENT

We throw the best events to link you up with the key industry people

appletree pr has delivered everything from intimate press breakfasts with celebrities and store openings to high profile launch events with national A-list stars and their VIP guests.

From generating initial ideas to developing these into successful events, appletree pr  knows what press and VIPs are looking for and what will ensure our client’s event is talked about and attended by all the right people.

Mediadays, press events, press trips, interviews, store openings, blogger events, instore events, event management, guest list management

CLIPPING SERVICE

Reporting on our results

With our clipping solutions we can deliver newspaper, internet (including social media) publications and articles in the format of your choice. We report your press coverage ! With precise classification and data organization systems, we are able to provide our customers with different levels of in-depth analyses according to their specific needs.

CELEBRITY AFFILIATION

Getting your brand in the hands of elite influencers and sales drivers

Who wears your product will shape the brand. appletree pr always ensures only the best celebs are spotted wearing our clients’ products and of course make sure the press knows exactly who and when that is. appletree pr work closely with celebrities themselves and of course their stylists, to make sure whatever they wear, they look and feel great and go public with it!

PAY PER CLICK ADVERTISING

Making an immediate impact on traffic with paid google ads

The competition for visibility in the search results is fierce, which is all the more reason that you should stake your claim as a presence to be reckoned with online. Pay-per-click (PPC) is one of the quickest and easiest channels to increase visibility and traffic at the top of Google’s search results — and if you’re not there, your competition will be. Set a budget that you control and only pay when target customers click. It’s as easy as that.

With an instant return on investment, appletree pr can revolutionize the way you appear to audiences by setting the right keywords and key messages to help them find your brand.